Sausages Daza born in 1966 Manuel Daza's entrepreneurship in marketing in their neighborhood store pork products which he elaborated by hand. "The father took all phases of the process.

When the children take over starting a process of expanding and improving facilities. Technological advances in manufacturing technology, without neglecting the traditional and artisanal process which requires the quality of their products. This leads to a qualitative and Manuel Daza small shop becomes a company dedicated to the preparation of fresh pork. Daza Sausages bill has 35 employees and about € 3 million annually, with distribution in Catalonia and much of Spain.

Daza Alicia explains that specialize in pork products, although "We have also extended to beef and cheese to sell more services to offer" and reminds us that "products are made with top quality lean meat from cattle Catalan Girona and Vic mainly meat products to buy white pig pig in the region. " Daza sausage products made from our own recipes, "the coup de grace is the formulation of the species, which gives it a unique quality, achieving an exquisite taste," explains Alicia Daza tell us that the secret "itself is a recipe that Father left us. " Therefore, Daza Sausages are the innovation and tradition of well-finished products.

Sausages competitive advantage Daza is the ability to customize products and the ability to fulfill orders tailored to the needs of the customer. Alicia tells us that it made "short productions that allows them to be modifying and changing the ingredients to suit the client. In this way we can produce sausages with more or less spicy taste."

The introduction of an innovative data transmission for the preparation of orders is allowing them to get to the detail: "A worker has a built speaker and microphone wireless laptops to go to receive instructions and prepare to go orders which convey their peers, "explains Alicia Daza.

Regarding the crisis, Sausages Daza has stood up. Daza Alicia tells us that

"The crisis has been noted since the menus have fallen. This represents a fall of 8%" but the managing director has a clear strategy for recovering sales: "We like a lot of work quality. The daily service is what we like our customers and understand that the service we give the loyalty and that is what sets us apart on others "